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Client:
Absolut Vodka
Challenge:
Offer unique consumer benefits for the Absolut Vodka loyalty program, Absolut Access.
Solution:
Kikucall developed several wireless applications, including a recipe text, exclusively for Absolut Access members.
Members who searched for a drink recipe within the Absolut Access website were able to "Take It To Go," and sent the recipe directly to their cellphones via text message.
Text message benefits were promoted to potential Absolut Access members to increase enrollment in the loyalty program.
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