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Client:
HBO for Season Two of Entourage
Challenge:
Raise awareness of the second season of HBO's original series Entourage, by promoting the show's popular catchphrase, "Let's Hug It Out Bitch" (LHIOB).
Solution:
Kikucall designed a campaign to promote a series of "Let's Hug It Out Bitch" ringtones available exclusively at www.LHIOB.com.
Kikucall developed an online ringtone interface that was integrated into the LHIOB website to send free LHIOB ringtones to consumer mobile phones.
Kikucall also sent a text message blast to a list of 50,000 TV lovers. The messages contained a link to a Kikucall-developed WAP site where consumers could download the free LHIOB ringtones.
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