USA Network Shows Us Its Character!

USA Network is taking its tag line, "Characters Welcome," to heart this spring with the introduction of the "Show Us Your Character" contest. The cable network is searching for a rising star to be the new face of USA. Round one of the contest generated thousands of quirky and entertaining profiles from the craziest characters across the U.S. Check out the competitors' video entries at www.showusyourcharacter.com.

Kikucall worked with USA to promote the contest to its opt-in database of mobile subscribers. USA sent a targeted SMS and email blast to 50,000 aspiring actors and models, encouraging them to enter the contest online.

In addition to USA, Kikucall has helped top brands like HBO, Marshall Fields, and many more reach consumers through the uncluttered mobile medium. We have built an opt-in mobile database of more than 5 million consumers who are eager to hear from top brands like you!

Nike Basketball Launches WAP Site

Kikucall is proud to have assisted in the launch of the new Nike Basketball WAP site. The R/GA-developed site features downloadable wallpapers of Nike's newest line of basketball sneakers, a store locator, basketball blog, and more. The WAP site will launch later this month.

Introducing… Juju Mobile!

Kikucall strengthened its position as a leader in consumer-paid mobile content with the April launch of Juju Mobile. Juju Mobile offers consumers a variety of text message subscription products including Astrology, Bible, Celebrity Gossip, Daily Affirmations, Daily Motivation, Dating & Romance, Diet & Fitness, Fashion, Hip-Hop, Money & Finance, Tarot Card Readings, and Teen.

Kikucall's team of experts understands how to publish, market, and earn revenue from mobile content, and we'd love to put our expertise to work for you. If you are looking to build your brand with an original mobile product, or to license an existing Juju Mobile product, be sure to contact us.

Finally! Mobile Strategies That Really Work

At last month's CTIA tradeshow in Las Vegas, Kikucall was a sponsor of the MMA event, "Marketing - The Mobile Channel." Kikucall presented a panel discussion at the event on mobile strategy, led by CEO Brian Hecht. The panel, entitled "Finally! Mobile Strategies That Really Work," featured mobile success stories from media companies and agencies including USATODAY.com, Reuters, MEC Interaction, and R/GA.

Kikucall's Brian Hecht will be a featured speaker at the New Revenue Streams and Business Models Seminar presented by the International Newspaper Marketing Association. Brian will be leading a discussion entitled, "What's Wrong With Print Innovation - And the Digital Opportunity." The event will take place in New York on June 19 -20, 2006. Hope to see you there!