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Client:
Johnson & Johnson's Clean & Clear
Challenges:
Integrate wireless into a cutting-edge Clean & Clear website
Solution:
For the 2006 relaunch of the Clean & Clear website, Kikucall integrated mobile messaging into the brand's website.
Along with broadband videos, skin-improving tactics, and pages showcasing the Clean & Clear suite of products, consumers visiting the Clean & Clear website can send four types of messages to mobile phones.
a "pat on the back" message, offering an inspiring message and information about Clean & Clear's Deep Clean Products, a "take charge" message, promoting Clean & Clear's Advantage Acne products, a "wake-up call" message with information about Clean & Clear's Morning Burst product line, and a detailed skin regimen of Clean & Clear products based on the results of an interactive quiz.
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