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Client:
Marshall Field's
Challenge:
Drive participation in Marshall Field's & Ford Model's Supermodel of the World contest via text messaging. The contest invited amateur and experienced models to compete for a modeling contract.
Solution:
An initial text message and email blast introduced the contest to Kikucall's targeted list of more than 40,000 models.
The messages invited consumers to enroll in Marshall Field's text message program to receive updates on the contest. This allowed the store to develop its own list of text message subscribers that they could continue to communicate with about the contest.
Once enrolled, subscribers received two text messages per week promoting the contest and its website.
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