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Client:
Bias Media for Pontiac. Bias Media enables advertisers to reach its audience of 18- to 34-year-olds through an integrated media buy that combines the brand's magazine, website, email database, and mobile database.
Challenge:
Drive the 18- to 34-year-old Denver market to attend local Pontiac VIP Club Rally events.
Solution:
Bias Media worked with Pontiac to execute the Pontiac VIP Club Rally in downtown Denver. The Rally was a series of events that brought four new Pontiac models to Denver hotspots each week.
Kikucall sent happy hour invitations to Bias Media members via text message to drive traffic to the Rally events.
The SMS messages included exclusive offers for Bias members including no cover charge, VIP admission, drink specials, and free appetizers.
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