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Client:
Volvo's C30
Challenge:
Extend an international campaign to the North American market.
Solution:
Volvo created an interactive website for the international launch of the new Volvo C30. The website allowed consumers to create their own Volvo C30 and have a custom image sent to their phone as an animated screensaver.
Consumers also were prompted to play games for the chance to win exclusive mobile content from Volvo.
Kikucall provided the North American messaging and content delivery for this program, which allowed North Americans to participate in a global campaign for Volvo.
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